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![]() If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. free web site, Web Marketing. marketing information system
Getting listed on a search engine below 499 other websites simply wont work. You need to get a listing near the top of your category to collect all the traffic a search engine can deliver. But the good news is that you can dramatically improve your positioning with a little bit of elbow grease. All it takes is some key modifications to your website and a little thought. Its not that hard and you can do it. Using a program like AddWeb 4 to guide you through this process is the ideal way to simplify your work. It guides you through every aspect of the Search Engine Positioning process so you dont have to be a tech-savvy guru to get excellent results. With good search engine listings a small business can project a large image on the Internet and get the kind of traffic that so many big business sites get. marketing information system. Web Marketing
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